About me

Hey, I’m John 👋

With more than 15 years combined in product design, user experience, content creation, and graphic design, I’ve learned how to turn big, complicated problems into simple, delightful solutions. I'm an expert in creating intuitive user experiences, building robust design systems, and collaborating cross-functionally from concept to launch. I’m hands-on with tools like Jira, Confluence, Figma, and Lucid with a deep focus on improving user flows, accelerating project timelines, and ensuring everyone from developers to stakeholders feel engaged and invested. I consistently drive meaningful product improvements through data and user feedback.


Work Experience

MERSIVE TECHNOLOGIES, INC.

August 2021 – Present

Manager, UI/UX Design

  • Led UX strategy and product design for the Mersive Collaboration Suite spanning web-based desktop, mobile, and Smart TV apps

  • Designed end-to-end user flows and mockups for Mersive’s device onboarding tool, a cloud-based management portal providing users with remote hardware management in enterprise environments

  • Created and maintained a comprehensive Figma design system comprised of reusable UI components and detailed UX behaviors for developer handoff

  • Redesigned user flow for Mersive’s legacy platform, Solstice, reducing the time to wirelessly connect a laptop to a Solstice Pod by by 33%

  • Conducted over 50 usability tests and customer interviews to directly inform product roadmap prioritization based on user needs and business goals

  • Collaborated with product managers, engineers, and QA teams in an Agile/Scrum environment

  • Delivered a 50% reduction in development iteration cycles by standardizing UI patterns and writing documentation

AXS TV

August 2015 - August 2021

UI/UX Designer

  • Designed the user experience and interface for AXS TV’s cross-platform apps (iOS, Apple TV, Android, Roku, Amazon Fire) for streaming TV series, live concerts, special events, MMA, wrestling, and dozens of legacy series

  • Redesigned the AXS TV marketing website to incorporate content streaming, profile creation, and a watchlist feature as part of a company rebrand

  • Maintained a 10,000+ digital asset library for product and marketing teams to user for streaming content and marketing collateral

  • Created visual content for a 3M+ social media audience including templates for motion graphics, video editing, and branding still photography

  • Designed and executed 40+ multi-channel ad campaigns spanning HTML 5 animations, web, print, and broadcast

  • Partnered with marketing and series production to create on-brand product interfaces and marketing collateral for 50+ original TV series, specials, and concerts

Educational Testing Service

December 2006 – June 2015

Senior Graphic Designer

  • Produced 2,400+ unique graphics annually for state-level assessment materials, maintaining 100% compliance across all educational materials and state assessments

  • Attended over 10 client visits to collaborate with government officials and teachers to create and iterate on over 100+ assets per visit

  • Collaborated with key stakeholders and clients to integrate feedback to improve design clarity and increase user comprehension scores

  • Trained 10+ new designers, standardizing onboarding processes and reducing ramp-up time by 20%

  • Developed an XML-to-InDesign import process that reduced asset production time by 50%


Education

Bachelor of Arts (BA), Technical Communications

University of Texas at San Antonio, San Antonio, TX


Professional Development & Certificates

  • Google UX Design Certificate, Coursera, 2021

  • UX and Interface Design for Embedded Systems, Coursera, 2022

  • Mobile User Experience (UX) Design, The Interaction Design Foundation (IxDF), 2022

  • Dynamic User Experience: Design and Usability, IxDF, 2023

  • User Research - Methods and Best Practices, IxDF, 2023

  • UX Management: Strategy and Tactics, IxDF, 2023


Core Skills

UX Strategy & Research | User Flow Design | Wireframing & Prototyping | Design Systems Creation & Management | Cross-Functional Collaboration | Agile & Scrum Methodologies | Usability Testing & User Interviews | Responsive & Multi-Platform Design | Interaction Design | Accessibility Standards


Technical Skills

Figma, FigJam | Atlassian Jira, Confluence | Asana | Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere, After Effects) | Miro | Trello | Lucid | SmartSheet | Hotjar | Mixpanel


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