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Mersive Rebrand: Elevating User Experience Through Design Innovation

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At a Glance

As the lead UX designer for Mersive's company-wide rebrand, I spearheaded the transformation of the Mersive Collaboration Suite's design system across desktop, mobile, and Smart TV platforms. This project showcases my ability to drive user-centered design solutions while adhering to brand guidelines and accessibility standards.

Challenge

Mersive, a prominent name in the AV community, needed a fresh brand identity to accompany the launch of its new collaboration suite. Starting with just a new font and two colors (purple and orange) provided by the marketing team, I was tasked with expanding this foundation into a comprehensive design system that would reinvigorate the user experience, differentiate Mersive from competitors, and ensure accessibility compliance across all platforms.

Approach

Leveraging design thinking methodologies, I orchestrated a comprehensive design overhaul:

  1. User Research: Conducted multiple research initiatives to determine the best integration of the new brand identity into the product suite.

  2. Accessibility Focus: Prioritized WCAG compliance throughout the design process, ensuring inclusivity for all users.

  3. Iterative Design: Created mood boards, performed A/B testing with users, and collaborated closely with marketing and stakeholders.

  4. Cross-Platform Optimization: Tailored the new design system for seamless implementation across desktop, mobile, and Smart TV interfaces.

Key Innovations

Modernized Visual Language: Developed a fresh, contemporary look incorporating beautiful imagery and natural language across all product touchpoints.

  • Expanded Color Palette: Created a range of accessible color variants to meet the diverse needs of the entire product suite.

  • Typography Optimization: Adapted the new font for optimal readability and brand consistency across all platforms.

  • Cohesive User Experience: Ensured a unified brand experience from marketing materials to product interfaces.

Results

The Mersive rebrand yielded impressive outcomes:

  • Enhanced brand perception and user engagement across all platforms.

  • Improved accessibility, meeting WCAG requirements while maintaining brand identity.

  • Strengthened Mersive's market position with a distinctive, modern visual identity.

  • Facilitated entry into new markets while reinvigorating the experience for existing customers.

This case study demonstrates my expertise in translating brand guidelines into functional, user-centric design systems that drive product innovation and user satisfaction. By combining empathy-driven design with data-informed decision-making, I consistently deliver solutions that resonate with users and stakeholders alike.

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Mersive Collaboration Suite